This was our second time showcasing the Fitness Authority® brand at Euro Muscle Show in Amsterdam – and once again, it turned out to be an unforgettable experience! On July 12–13, 2025, our booth became a vibrant hub of meetings, inspiration, and countless conversations about supplementation, training, and an active lifestyle.

Visitors had the chance to try some of our flagship products – protein chips, cookie dough, bars, and liquid formats like pre-workouts and clear whey – all of which attracted a great deal of attention. The tasting sessions offered a perfect opportunity to discover the quality and unique flavor of our formulas.

One of the highlights was the presence of the Napalm team, whose recognizable ambassadors were a huge draw – taking photos with fans and sharing their positive energy with everyone around.

A key moment of the event was the live panel titled “Strength, passion, recovery – two worlds, one goal”, featuring our athletes: Paweł Kowalski, Łukasz Jurek "Kiler", Mateusz “Tarzan” Leśniak, Marcin Zieliński, Michał Wesołowski, and Piotr Kułak. Their on-stage conversation touched on daily motivation, personal growth in sport, and the essential role of recovery – offering true inspiration to the audience.

We also must mention two of our PREMIUM Nutrition ambassadors who took part in the GRAFT HYBRID competition held alongside the expo – and set a new world record, improving the previous best time of 43:24 to an incredible 38:03! This outstanding achievement proves that with passion, hard work, and the right support – anything is possible.

Thank you to everyone who joined us in Amsterdam. It was an intense, high-energy weekend and another important step in building a strong, committed community around the FA brand.

See you at the next event!