On October 24–26, 2025, we will once again take part in Dubai Muscle Show – one of the largest and most prestigious fitness events in the world. This year’s edition will be held at the modern Dubai Exhibition Centre, Expo City.

Our brands at the show
During the event, we will showcase our top brands: Bad Ass, Beauty Elixir, Core, FA, GEAR, ICE, Nuclear, Skull Labs, So Good, Vitarade, XTREME NAPALM, and Guarilla.

What we’ve prepared
Visitors can look forward to plenty of attractions – from competitions and product tastings, to meet & greets with our ambassadors, and the chance to get samples of our latest innovations.

Why visit us?
For over 20 years, we have been creating dietary supplements that combine innovative solutions with the highest quality. Dubai Muscle Show is a great opportunity for us to meet you in person and show why Fitness Authority sets the trends in the global supplement industry.