Fitness Authority Sp. z o.o. is implementing a project co-financed by the European Union under the Pomorski Broker Eksportowy 2030 program entitled “FIBO 2026 – International Trade Fair for Fitness, Wellness and Health”.

One of the key elements of the project was the company’s participation in FIBO 2026 – International Trade Fair for Fitness, Wellness and Health — one of the largest and most important events for the fitness, dietary supplements, and wellness industry in Europe.

As part of the project, activities related to participation in international trade fairs, presentation of the Fitness Authority® brand portfolio, promotion of the company’s export offer, and development of international business relationships were carried out.

The project was addressed to international business partners, distributors, importers, retail chains, and potential customers interested in fitness, wellness, and dietary supplement products.

The main objective of the project was to increase brand recognition on international markets and further develop the company’s export activities through participation in international industry events.

The project aimed to:

• increase brand recognition on international markets,
• acquire new customers on foreign markets,
• expand potential customers’ knowledge about the company and its product portfolio,
• establish new business relationships and develop export cooperation.

The result of the project was increased international brand recognition of Fitness Authority®, presentation of the company’s offer to a wide group of international recipients, and development of business relations on foreign markets.

Project value: PLN 231,854.15
European Funds contribution: PLN 34,188.26