Fitness Authority® Takes Dubai Muscle Show by Storm Again


One of the world's largest fitness industry expos, the Dubai Muscle Show, has come to a close. This year's edition took place from November 24th to 26th at the Dubai World Trade Centre. Of course, Fitness Authority® couldn't miss out on the action and prepared attractions that heated things up as much as the Dubai sun.

The booth for the iconic Napalm product was taken over by the entire NAPALM Team. The gentlemen were happy to share their knowledge, offer product advice, and pose for photos. There was no shortage of strength and energy-testing contests.

At the Skull Labs booth, a wheel of fortune straight from the afterlife made an appearance, and only the bravest mortals could spin it. Our dark team ensured numerous surprises, samples, and tastings.

The Bad Ass booth was frequented by fans of tough challenges and intense workouts. They had the opportunity to discover the power of our products and participate in contests for true tough guys.

Nuclear booth was where atomic excitement awaited, with top-caliber supplements. Our explosive team ensured a good time and professional advice.

The ICE brand transported visitors to a tropical paradise. Surrounded by palm trees, we prepared hot Latin dance performances and a limbo contest. After such excitement, only our products with the Evercool ingredient could provide refreshment.

Did you think that was all? Far from it! Visitors to the expo were treated to products from the Gear brand and luxurious protein bars from Billionaire.

See you next year!